With prisma informatik’s solution approach, data from different sources and systems can be conveniently extracted, prepared, analyzed, combined, and further processed. The BI software Qlik Sense serves as an efficient data hub.
Many companies today work with extensive and complex data sets from different, unrelated sources, such as advertising platforms, CRM solutions, web analytics systems or ERP systems. Without time-consuming data preparation, it is difficult to derive correlations from this information and identify the impact of activities on sales, for example, or how the customer lifecycle can be optimized.
prisma informatik’s solution helps to extract, prepare, combine, analyze, and further process the relevant data from different sources in a particularly efficient manner. By combining information from different sources, a holistic picture of the company and its business processes is ultimately created, making it possible to identify patterns and trends and to plan and optimize on this basis.
Qlik Sense serves as a modern data hub in this process, making it possible to compare different systems on a central platform. Using appropriate connectors, the relevant data can then be extracted from the desired sources. This enables companies to respond immediately to changes and take proactive measures to overcome any emerging challenges and make targeted use of opportunities.
Data interaction with web analytics tools, ERP systems, and CRM software
Particularly informative insights can be gained, for example, when linking to a platform such as WiredMinds. WiredMinds enables companies to efficiently segment and qualify potential new B2B leads and perform comprehensive web analytics through the use of modern technologies.
The combination of solutions with Qlik Sense allows all relevant data to be conveniently read from WiredMinds. The information collected can then be combined with any other data and systems using special templates to provide detailed insight into web analytics and optimally complement this and the customer journey.
For example, with the additional integration of an ERP system such as Dynamics 365 Business Central, it is possible to comprehensively track which customers have visited specific blog posts or product pages. In addition, it becomes apparent whether these visits actually led to successful sales transactions. Such insights are ultimately important for optimizing marketing strategies and sales processes.
When connected to a CRM system, valuable information can also be gathered about whether potential prospects have visited certain web offerings. This data enables a more accurate assessment of interest in the offerings and opens up targeted options for increased customer acquisition. In addition, lost customers can be regained by linking to a CRM system. For example, if a former customer visits the website again after a long period of time, this can be seen immediately and responded to directly.
The expansion of a lead and web analytics tool such as WiredMinds with any system in the BI system Qlik Sense thus opens up new technical possibilities for taking web analytics to a new level, while also offering a user-friendly initial analysis interface. This combination provides deeper insights into the behavior of website visitors and enables strategic decisions and targeted measures to be made on a solid data basis.
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