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Privacy Policy

Data Protection

Please be aware that there are inherent security risks in transmitting data, such as e-mails, via the Internet, because it is impossible to safeguard completely against unauthorized access by third parties. Nevertheless, we shall safeguard your data, subject to this limitation. In particular, personal information will be transmitted via the Internet only if it does not infringe upon third-party rights, unless the respective party has given its prior consent in view of such security risks. Accordingly, as the website provider, we shall not be held liable for any damages incurred as a consequence of such security risks or for any related acts of omission on our part. We oppose the use of any available contact information by a third party for sending unsolicited advertisements. As the website provider, we reserve the express right to take legal action against unsolicited mailing or e-mailing of spam and other similar advertising materials. 

Collection and processing of data

Every access to our website and every retrieval of a file stored on this website is logged. The storage serves internal system-related and statistical purposes. The following is logged: Name of the retrieved file, date and time of the retrieval, amount of data transferred, notification of successful retrieval, web browser and requesting domain. In addition, the IP addresses of the inquiring computers are logged. Further personal data is only recorded if the user of the website and/or customer provides information voluntarily, for example via the settings of his browser or in the context of an enquiry or registration or to conclude a contract.
Our website uses cookies. A cookie is a text file that is sent when a website is visited and is temporarily stored on the hard disk of the website user and/or customer. If the corresponding server of our website is called again by the website user and/or customer, the browser of the website user and/or customer sends the cookie received previously back to the server. The server can then evaluate the information obtained through this procedure in various ways. Cookies can be used, for example, to control the display of advertisements or to facilitate navigation on a website. If the user of the website and/or customer wishes to prevent the use of cookies, he can do so by locally changing his settings in the internet browser used on his computer, i.e. the program for opening and displaying internet pages (e.g. Internet Explorer, Mozilla Firefox, Opera or Safari).
You can manage many corporate online ad cookies via the US site https://www.aboutads.info/choices/ or the EU site https://www.youronlinechoices.com/uk/your-ad-choices/.

Purposes
We use technically necessary cookies to enable the optimal functionality of our web offer. These cookies enable e.g. to navigate on the website or to offer other basic functions of the website.
In addition, we use optional cookies that provide us with additional information, e.g. to analyse data traffic or for advertising and marketing purposes.
Lifetime
The cookies used remain on your end device for varying periods of time:
Session cookies: These cookies are deleted from your terminal device immediately after closing your internet browser.
Persistent cookies: These cookies remain on your terminal device even after closing your web browser and enable us, for example, to recognize you the next time you visit our website.
Cookie Provider
Cookies that are set directly by us are so-called first-party cookies. Third-party cookies, in contrast, are set by third-party websites, for example when displaying content (advertisements, images, tracking pixels, etc.).
Disclaimer and objection
If a data processing takes place due to your consent, you can revoke this consent at any time for the future (so-called "Opt-Out"). In the case of data processing based on our legitimate interest, you can object to further data processing with effect for the future.
You will also find information on a revocation or objection to data processing in the last section "Disclaimer, changes, corrections and updates" of this data protection information.

Cookie banner

In order to fulfil our data protection obligations, we use a cookie banner of the provider osano (https://www.osano.com). When you call up our website, your cookie preferences are queried via a banner. We then set a cookie, in which data on granted or revoked consents of the accessed website are stored. The data processing is carried out due to our predominant legitimate interest in data processing on our website in conformity with data protection regulations in accordance with Art. 6 para. 1 f) GDPR.

Handling of personal data

Personal data is information that can help to identify, i.e. information that can be traced back to a person. This includes the name, email address or telephone number. But also data about preferences, hobbies, memberships or visited websites are considered personal data.
Personal data is only collected, used and passed on by the provider if this is permitted by law or if the users agree to the collection of data.

Contact

When contacting the provider (e.g. via contact form or e-mail), the user's details are stored for the purpose of processing the enquiry and in the event of upcoming questions.

Comments and contributions

When users leave comments on the blog or other posts, their IP addresses are stored. This is done for the security of the provider in case someone writes illegal content in comments and posts (insults, prohibited political propaganda, etc.). In this case, the provider can be prosecuted for the comment or post itself and is therefore interested in the identity of the author.

Newsletter

We use the newsletter to provide you with regular updates about our offers. To receive our newsletter, you will need a valid email address. We will then check the email address entered to ensure that you are actually its owner or if its owner has agreed to receive our newsletter. By registering for the newsletter, we will save your IP address and date and time of registration. This will be used in case a third party misuses your email address to subscribe to our newsletter without your knowledge.
We will not compare the data collected during newsletter registration with any other data that might be collected by other components of our site.

Newsletter by MailChimp

We use MailChimp to send our newsletter to our subscribers. MailChimp is a service provided by The Rocket Science Group, LLC, 512 Means Street, Suite 404, Atlanta, GA 30318, USA. The data stored when you registered for the newsletter (email address, name, IP address, and time and date of registration) will be sent to a server operated by The Rocket Science Group in the United States and stored there. Further information about the data protection offered by MailChimp can be found at: https://mailchimp.com/legal/privacy/

You may cancel your newsletter subscription and revoke your consent to the storage of this data at any time with future effect. For instructions to take this step, please refer to the confirmation email and each newsletter.

Newsletter tracking

Our newsletter includes so-called web bugs that allow us to recognise if and when an email has been opened and which links in the email have been clicked by its recipient. This data is stored by us so that we can best align our newsletter to the wishes and interests of our subscribers. Accordingly, the data thus collected is used to send personalised newsletters to each recipient.
By revoking the consent to receive the newsletter, the consent to the aforementioned tracking is revoked.

Integration of third party services and content

It can happen that this online offer integrates third party content, such as videos from YouTube, map material from Google Maps, RSS feeds or graphics. This always presupposes that the providers of these contents (hereinafter referred to as "third-party providers") are aware of the user’s IP address. Without the IP address, they would not be able to send the content to the browser of the respective user. The IP address is therefore necessary for the display of this content. We make every effort to use only content whose respective providers use the IP address only to deliver the content. We cannot influence that third-party providers store the IP address for statistical purposes, for example. As far as we are aware of this, we inform the users about it.

Registration function

The data entered during registration is used for the purpose of using the offer. Users can be informed by email about information relevant to the offer or registration, such as changes to the scope of the offer or technical circumstances. The collected data can be seen from the input mask during registration.

Google Analytics

This website uses Google Analytics, a web analysis service of Google Inc, (1600 Amphitheatre Parkway Mountain View, CA 94043, USA; "Google"). The use includes the "Universal Analytics" operating mode. This facilitates the assignment of data, sessions and interactions across several devices to a pseudonymous user ID and thus the analysis of a user's activities across devices.

Google Analytics uses "cookies", which are text files placed on your computer, to allow the website operator to analyze how users use the site. The information generated by the cookie about your use of this website is usually transferred to a Google server in the USA and stored there. However, if IP anonymisation is activated on this website, Google will reduce your IP address within Member States of the European Union or in other states party to the Agreement on the European Economic Area beforehand. Only in exceptional cases will the full IP address be transmitted to a Google server in the USA and shortened there. The IP address transmitted by your browser in the context of Google Analytics is not merged with other Google data. On behalf of the operator of this website, Google will use this information to evaluate your use of the website, to compile reports on website activity and to provide the website operator with other services related to website and Internet use. Our legitimate interest in data processing also lies in these purposes. The legal basis for the use of Google Analytics is § 15 para. 3 TMG and Art. 6 para. 1 lit. f GDPR. The data sent by us and linked to cookies, user-identifiers (e.g. User-IDs) or advertising-identifiers are automatically deleted after 14 months. Data whose retention period has been reached is automatically deleted once a month. For more information on terms of use and data protection, please visit https://www.google.com/analytics/terms/gb.html or https://policies.google.com/?hl=en.

You may refuse the use of cookies by selecting the appropriate settings on your browser, however please note that if you do this you may not be able to use the full functionality of this website. You can also prevent Google from collecting the data generated by the cookie and relating to your use of the website (including your IP address) and from processing this data by Google by downloading and installing the Browser Add-on. Opt-out cookies prevent the future collection of your data when you visit this website. To prevent Universal Analytics from collecting data across several devices, you must opt-out on all systems used. If you click here, the opt-out cookie will be set: Disable Google Analytics

WiredMinds

Our website uses the tracking pixel technology of WiredMinds GmbH (www.wiredminds.de) to analyse visitor behaviour. This processs a visitor’s IP address. The processing is carried out solely for the purpose of collecting company-relevant information such as the company name. IP addresses of natural persons are excluded from further use (whitelist procedure). The IP address is not stored in LeadLab.
When processing data, it is in our particular interest to safeguard the data protection rights of natural persons. Our interest is based on Article 6  Para. 1 lit. (f) GDPR  The data we collect does not at any time allow any inference to be drawn about an identifiable person.
WiredMinds GmbH uses this information to create anonymous user profiles based on the visiting behaviour on our website. The data obtained will not be used to personally identify the visitor to our website.
Further information and the applicable WiredMinds privacy policy can be found here.
Exclude from website tracking.  

Facebook

Our website uses social plugins (“plugins”) provided by the social network facebook.com, operated by Facebook Inc., 1601 S. California Avenue, Palo Alto, CA 94304, USA (“Facebook”). The plugins are identifiable by a Facebook logo (white letter f on blue background or a thumb up icon) or the notice “Facebook Social Plugin”. For a full list of all social Plugins please see https://developers.facebook.com/plugins. When you visit a page of our website that contains a social plugin, your browser establishes a direct connection to Facebook servers. Facebook directly transfers the plugin content to your browser which embeds the latter into the website, enabling Facebook to receive information about your having accessed the respective page of our website. Thus we have no influence on the data gathered by the plugin and inform you according to our state of knowledge:The embedded plugins provide Facebook with the information that you have accessed the corresponding page of our website. If you are logged into Facebook, your visit can be assigned to your Facebook account. If you interact with the plugins, for example by clicking “Like”, or entering a comment, the corresponding information is transmitted from your browser directly to Facebook and stored by it. Even if you are not logged into Facebook, there is possibility that the plugins transmits your IP-address to Facebook.For the information on the purpose and scope of data collection and procession by Facebook, as well as your rights in this respect and settings options for protecting your privacy please visit Facebook’s privacy policy: https://www.facebook.com/policy.php. If you are a Facebook member and do not want Facebook to connect the data concerning your visit to our website with your member data already stored by Facebook, please log off Facebook before entering our website. Further you can block Facebook social Plugins by using add-ons for your browser, like the “Facebook Blocker“.

Instagram

To advertise our products and services as well as to communicate with interested parties or customers, we have a presence on the Instagram platform. On this social media platform, we are jointly responsible with Facebook Ireland Ltd., 4 Grand Canal Square, Grand Canal Harbour, Dublin 2 Ireland. The data protection officer of Instagram can be reached via this contact form:
https://www.facebook.com/help/contact/540977946302970

We have defined the joint responsibility in an agreement regarding the respective obligations within the meaning of the GDPR. This agreement, which sets out the reciprocal obligations, is available at the following link: https://www.facebook.com/legal/terms/page_controller_addendum

The legal basis for the processing of the resulting and subsequently disclosed personal data is Art. 6 para. 1 lit. f GDPR. Our legitimate interest lies in the analysis, communication, sales, and promotion of our products and services. The legal basis may also be your consent per Art. 6 para. 1 lit. a GDPR granted to the platform operator. Per Art. 7 para. 3 GDPR, you may revoke this consent with the platform operator at any time with future effect. When accessing our online presence on the Instagram platform, Facebook Ireland Ltd. as the operator of the platform in the EU will process your data (e.g. personal information, IP address, etc.).
This data of the user is used for statistical information on the use of our company presence on Instagram. Facebook Ireland Ltd. uses this data for market research and advertising purposes as well as for the creation of user profiles. Based on these profiles, Facebook Ireland Ltd. can provide advertising both within and outside of Instagram based on your interests. If you are logged into Instagram at the time you access our site, Facebook Ireland Ltd. will also link this data to your user account.

If you contact us via Instagram, the personal data your provide at that time will be used to process the request. We will delete this data once we have completely responded to your query, unless there are legal obligations to retain the data, such as for subsequent fulfillment of contracts.
Facebook Ireland Ltd. might also set cookies when processing your data.
If you do not agree to this processing, you have the option of preventing the installation of cookies by making the appropriate settings in your browser. Cookies that have already been saved can be deleted at any time. The instructions to do this depend on the browser and system being used. For Flash cookies, the processing cannot be prevented by the settings in your browser, but instead by making the appropriate settings in your Flash player. If you prevent or restrict the installation of cookies, not all of the functions of Instagram may be fully usable.
Details on the processing activities, their suppression, and the deletion of the data processed by Instagram can be found in its privacy policy: https://help.instagram.com/519522125107875

It cannot be excluded that the processing by Facebook Ireland Ltd. will also take place in the United States by Facebook Inc., 1601 Willow Road, Menlo Park, California 94025. 

YouTube

We use the provider YouTube (YouTube LLC, 901 Cherry Ave. San Bruno, CA 94066, USA) for videos. Like most websites, YouTube uses cookies to collect information about the viewers of the videos. Among other things, YouTube uses cookies to collect reliable video statistics, prevent fraud, and improve user experience. For more details about YouTube's use of cookies, please see the YouTube privacy policy at: https://www.youtube.com/t/privacy_at_youtube   

Twitter

On our side of the service functions are integrated Twitter. These functions are offered by Twitter, Inc., 795 Folsom St., Suite 600, San Francisco, CA 94107, USA. Through the use of Twitter and the "Re-Tweet" the web pages you visit are associated with your Twitter account and if other users known. This data is also sent to Twitter. We point out that we as providers of the sites no knowledge of the content of the transmitted data and use them through Twitter. For more information, please see the privacy statement on Twitter https://twitter.com/privacy. Your privacy settings on Twitter, you can in the account settings https://twitter.com/account/settings change

Use of Xing components

Our website employs components provided by the network XING.com. These components are a service of XING AG, Dammtorstraße 29-32, 20354 Hamburg, Germany. Each time our website receives an access request equipped with a XING component, the component prompts your browser to download an image of this component from XING.

To the best of our knowledge, XING does not store any personal information from the user obtained through accessing our website. XING also does not store IP addresses. In addition, no analysis of user activity occurs through the use of cookies in connection with the “XING Share-Button”. Additional information may be found in the data privacy provisions relating to the XING Share-Button, at: https://www.xing.com/app/share?op=data_protection

Use of LinkedIn components

Our website employs components provided by the network LinkedIn. LinkedIn is a service of LinkedIn Corporation, 2029 Stierlin Court, Mountain View, CA 94043, USA. Each time our website receives an access request equipped with a LinkedIn component, the component prompts your browser to download an image of this component from LinkedIn. Through this process, LinkedIn is informed exactly which page of our website is being accessed. By clicking the LinkedIn “recommend button“ while logged into your LinkedIn account, you can link content from our website to your LinkedIn profile. This allows LinkedIn to associate your visit to our site with your LinkedIn account.

We have no control over the data that LinkedIn collects thereby, nor over the extent of the data that LinkedIn collects. Nor do we have any knowledge of the content of data transferred to LinkedIn. Details on data collection by LinkedIn as well as your rights in this regard and your browser setting options may be obtained from the LinkedIn data privacy policy, which may be accessed at: https://www.linkedin.com/legal/privacy-policy

Use of Pinterest

Our website employs the services of pinterest.com. Pinterest.com is a service of Pinterest, Inc., 808 Brannan St, San Francisco, CA 94103, USA. Through the “Pin it“ button integrated into our website, Pinterest is informed that you have accessed that particular page of our site. If you are logged into Pinterest, Pinterest can associate your visit to our site with your Pinterest account and thereby create a link to the data collected. Pinterest stores the data that is transferred through clicks on “Pin it“ buttons. You can find more information with respect to the purpose and extent of data collected, how it is processed and used as well as your rights in this regard and what settings you can use to protect your privacy by consulting the Pinterest data protection policy, which you can access at https://pinterest.com/about/privacy/.
To prevent Pinterest from associating your visit to our website to your Pinterest account, you must first log out of your Pinterest account before visiting our site.

The use of social media buttons with "Shariff"

On our website we promote a project by c't, called "Shariff". "Shariff" replaces the typical share-buttons of social networks and thereby protects surfing behavior "Shariff" integrates the share buttons of social networks on our website as a graphic containing a link to the appropriate social network. By clicking on the appropriate icon you will be redirected to the services of your network. The Shariff button provides direct contact between the social network and our users only when the visitor actively clicks the 'Share' button. Only then will your data be transferred to the respective social network. If, however, the Shariff button is not clicked, no exchange will be made between you and the social network. For more information about the c't project "Shariff" visit https://www.heise.de/ct/artikel/Shariff-Social-Media-Buttons-mit-Datenschutz-2467514.html

We integrate the following social networks on our website with "Shariff": XING, LinkedIn, Facebook, Twitter, Instagram, Pinterest.

Privacy Policy for the use of Google Web Fonts

For the homogenous display of fonts, this website uses so-called web fonts that are provided by Google. On retrieving a website your browser downloads the necessary web fonts to your browser cache in order to correctly display texts and fonts. If your browser does not support web fonts, your computer uses a standard font. For further information, please see https://developers.google.com/fonts/faq as well as Google's Privacy Policy https://www.google.com/policies/privacy/

Duration of data storage

We only store personal data as long as it is necessary for the processing purposes or until you revoke your consent. As far as statutory retention obligations must be observed, the storage period for certain data can be up to 10 years, irrespective of the processing purposes.

Disclaimer, changes, corrections and updates

The user has the right to request information free of charge about the personal data stored about him/her/it. In addition, the user has the right to have incorrect data corrected, to block and delete his personal data, provided that this does not conflict with any legal obligation to preserve records.
You may revoke any consent you have given at any time with effect for the future. Your disclaimer does not affect the legality of the processing until the time of revocation.

If you have any questions regarding data protection, please contact datenschutz(at)prisma-informatik.de or call +49 911 239 80 5 50.

 

Sources: Disclaimer Rechtsanwälte Streifler & Kollegen; twiggs translations Übersetzungsbüro, Google Analytics terms, Muster von Rechtsanwalt Thomas Schwenke – I LAW it - See more at: rechtsanwalt-schwenke.de/das-rechtliche-risiko-bei-facebooks-like-button-inkl-muster-fuer-die-datenschutzerklaerung/Muster-Datenschutzerklärung der Anwaltskanzlei Weiß & Partner as well as www.intersoft-consulting.de.